If you're in a space where customer experience needs to be elevated - you'll need MORE to remain competitive in today's industries.
When it comes to retaining information, we've all heard of the phrase "drinking from the fire hose." This practice refers to minimal amounts of ongoing training after the initial reading of the training manual, shift shadowing, content push. It's time to retire the fire hose method of training; if you want to remain competitive in today's cutthroat, competitive by nature market. 
In a competitive market, customer loyalty is everything! Your staff needs to be the most knowledgeable, helpful, and understanding team on the block to retain happy clients. In the cannabis industry alone, one bad experience can cause a consumer to visit a different store, even potentially exit the industry as a cannabis user forever. The core functions of an industry professional include but are not limited to being educated on consumption amounts, methods and making product recommendations that best suit the needs of the customer.
How can you do this? Maybe it's time to explore microlearning training methods more seriously so you can remain amongst the top teams in the industry.
Less for Less
Less for Less refers to the fire hose method. Often, ongoing training efforts are too time-consuming, too expensive, and not necessary. In smaller companies specifically, there is the potential that regular educational sessions and the administrative duties that come alongside it would require one staff member dedicated to just that.
Less for less refers to the direct correlation between education and the end result. Less training means less return from your staff. The less your team members know about your company, the less they will share with customers. The less they know about your policies, the less likely they are to follow procedures. The less knowledge you share with them covid-procedures, products you carry, and sales you offer - the less likely they are to succeed at retaining new clientele (and building you a bigger and better business).
More for More
At Spiffy, we dedicate our efforts to retiring the fire hose training methods and helping you make the switch to microlearning. Managing a learning system like Spiffy can be done on top of the duties associated with your pre-existing roles.
In addition, we have a content development team that can help you transfer all pre-existing training material over to the new platform (at an additional cost). Also, with a robust digital reporting system, ongoing training at Spiffy requires little to no administrative work. Think of the reporting section as your virtual filing cabinet - storing all staff completions away until you wish to review them.
Spiffy also offers over 500 pre-made modules on their content library from various Licensed Producers, The Ontario Cannabis Store, Molson Coors, The World Health Organization, and MORE! These modules can be ordered at the click of a button and incorporated into your pre-existing training calendar.
The more information you share with your team, the more knowledgeable your team will be. When your team has the confidence to share this knowledge with your customer base, they're highly likely not only to return for their next purchase - but talk about their exquisite experience with their friends and family. More training equals higher employee satisfaction, more returning customers, and larger basket sizes.
What does Ongoing Training Look Like for me & my Team?
Ongoing content scheduling means your team is constantly gaining new information about your company and the products you carry. Here at Spiffy, we recommend releasing content 2-3 days per week and sticking to a regular release schedule to make it easier for you and ensure your team knows when to expect their modules.
We've put together a content deployment schedule example so you can really imagine the benefits associated with ongoing training and MORE of it! Please see the calendar below:
You shouldn't expect your employees to know everything - but you can provide them with the means to self-educate. To learn more about how Spiffy can help you release ongoing content and get more for more, send us an email at info@withspiffy.com.