What type of content does the best on Spiffy? With a range of users, there is never going to be a 'one-size-fits-all' answer, but we can tell you what works well on Spiffy!
Content Planning:
Simply put, More regular content = more engagement!
We recommend that you adopt a monthly module launch strategy. This approach not only keeps your brand consistently in the minds of budtenders but also ensures they stay updated on your brand and products. It also allows you to gradually introduce all your modules, preventing information overload and giving your team ample time to perfect them.
Having a regular cadence for modules is very important to ensure regular engagement. Spiffy typically sees a petering-off effect on modules after the first 30 days. On average, after the second month, a module is live, and we see a 30% decrease in engagement.
Type of Content:
PDF vs Video
We can’t tell you what type of content works perfectly because it’s not a perfect science. But we have seen that the best engagement comes from brands that are just as engaged on Spiffy.
Utilize the option to upload BOTH a PDF and video to your modules to ensure you capture all types of learners. This also allows you to maximize your content. If only five (5) modules are available, you can upload up to ten (10) pieces of content!
Maximize your content on Spiffy!
Content
Starting with a brand module is a pivotal step. It's the first stride in ensuring your brand message is effectively communicated and comprehended by users, who are crucial in amplifying your brand's reach.
Afterwards, what you want to teach users about is up to you. Maybe you want them to know your products, so focus on a new product each month to ‘spotlight.’ Perhaps you have key selling points you want users to know about, so utilize the modules to teach them!
You know what’s important about your products. Use that knowledge to decide what content you want to put on Spiffy.
Examples of content users enjoy:
- Facility tours
- How it is made
- Where it is made
- What makes your brand stand out
- How to sell your products
- Who the team is